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Hands On Email Marketing

Best Email Marketing Software for Agencies

We spent a month running the same six client accounts through ten email platforms, from a regional e-commerce brand to a B2B SaaS startup to a local services franchise, and the platforms that survived were not always the ones with the most features. They were the ones that handled the unglamorous parts of agency work: client isolation, billing rolled up the right way, and reports a client could actually open without us holding their hand.

May 12, 2026
Carles DuarteWritten by Carles Duarte
Hands On Email Marketing

Best Email Marketing Software for Gyms

After running the same membership-renewal sequence through ten platforms with a fictitious boutique studio profile, the gap between fitness-native software and general email tools showed up in places we did not expect. Class waitlist alerts, no-show win-backs, and birthday rewards either flowed through the booking calendar automatically or required hours of manual mapping per workflow.

Apr 28, 2026
Jesus BosqueWritten by Jesus Bosque
Expert Insights Email Marketing

Email List Hygiene and the Gray List Dilemma

The standard advice on email list cleaning is to purge aggressively. Florin Armasu, with 15 years and enterprise clients behind him, argues that discarding 80% of your database is not best practice -- it is waste.

Apr 08, 2026
Florin Armasu
Featuring Florin Armasu
The Open Rate Club

Open Rate Club is an independent B2B software recommendation service. We do the research and hands-on testing - the signups, the trial periods, the deep dives into pricing pages - so you can skip the guesswork. The goal: recommendations you can stand behind, and software choices that actually stick.

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