After running identical outreach campaigns through 10 cold email platforms, the biggest surprise was how much inbox placement varied between tools using the same sending domain. Two platforms landed over 90% of our test messages in primary inboxes. Three others barely cracked 60%, despite offering similar warmup features on paper.
By Carles Duarte
The best email marketing software for small business promises the moon on a shoestring budget -- automation, segmentation, deliverability -- without requiring a dedicated marketing department or remortgaging the office to cover monthly fees.
By Jesus Bosque
Newsletter platforms have split into three distinct camps, and picking the wrong one means rebuilding your entire subscriber relationship from scratch when you inevitably want features your current tool cannot provide.
By Carles DuarteEvery email platform now claims artificial intelligence as though merely uttering the phrase constitutes a feature. We tested ten tools to determine which ones genuinely improve campaign performance and which are simply charging extra for a chatbot wrapper.
By Jesus Bosque
Restaurant email marketing lives or dies on one question: does the platform understand hospitality, or is it generic software with a food-themed template bolted on? We tested ten tools built for the industry to find out.
By Jesus Bosque
Managing email campaigns from your phone should be straightforward, yet most platforms treat iOS as an afterthought worthy of a half-hearted responsive wrapper. We tested ten apps to find the ones that actually work when you are away from your desk.
By Jesus BosqueChoosing email marketing software has become unreasonably complicated, with every vendor promising automation, personalization, and AI capabilities they may or may not actually possess. We tested ten platforms to separate genuine utility from marketing theatrics.
By Jesus Bosque