About Us
We built Open Rate Club because we were tired of “Top 10” lists for email marketing software that were clearly written by people who have never sent a campaign.
While our primary focus is on Email Marketing, we also provide deep dives into Transactional Email, SMS Marketing, and Deliverability Tools. We believe these systems are interconnected, but everything starts with the inbox.
Most software reviews are just copy-pasted feature lists wrapped in SEO filler. They tell you what a tool does, but not how it feels at 3 AM when your campaign is stuck in a queue and support is ghosting you.
We are different. We are independent, opinionated, and we have zero tolerance for marketing fluff.
Who This Is For
We write for:
- Marketers who need high deliverability, not just pretty templates.
- Developers who value clean APIs and documentation that actually makes sense.
- Business Owners who want ROI, not vanity metrics.
If you are looking for a tool that “seamlessly integrates with your synergy,” look elsewhere. If you want to know which platform actually lands in the Primary tab, you’re in the right place.
Our Testing Process
We don’t just read the landing page. We get our hands dirty.
- Deliverability: We test sending to real inboxes (Gmail, Outlook, Yahoo) to see where emails land.
- UI/UX: We build actual campaigns to test the workflow. If it takes 10 clicks to add a subscriber, we’ll tell you.
- Support: We ask dumb questions to see if their support team is actually helpful or just reading a script.
Why You Should Trust Us
Trust is hard to earn and easy to lose.
- We are Independent: We are not owned by any email giant.
- We are Honest: If a product sucks, we say it sucks. Even if they pay high commissions.
- We are Experimental: We are constantly testing new strategies and tools on our own projects.
👉 Read our full Editorial Standards
Affiliate Disclosure
Yes, we use affiliate links. If you click a link and buy something, we might earn a commission. This keeps the lights on and the coffee brewing. However, our recommendations are never for sale. A higher commission doesn’t buy a better review.
👉 Read our full Affiliate Disclosure
Contact
Got a tip? A complaint? A burning question about DKIM records? Email us at hello@openrateclub.com.